The requirements for today's salespersons in the B2B sector have changed considerably and different approaches are needed today.
Until years ago, it was enough for a salesperson to be able to sell products and solutions through functions and advantages.
Today, however, the market demands a more developed salesperson profile. Today's salespersons need to be able to offer advice and bring benefits to the customer in their value chains. This knowledge, especially about structured procedures in sales processes, cannot be learned publicly today. This is because there is no comprehensive sales training available on the market.